Is Microsoft Advertising worth it on its own?

It works best as an addition once Google campaigns are already producing booked jobs profitably, rather than as a starting point with no proven data to import.

Can I just copy my Google campaigns across?

Yes, Microsoft provides a direct import, but bids, budgets and device settings all need correcting for the smaller data set rather than left on the imported defaults.

How much volume can I expect?

Much lower than Google in most markets. It is treated as a supporting line rather than a primary source of leads.

How is performance tracked separately?

Microsoft spend and conversions are reported on their own line, so cost per booked job for this channel is never blended into your Google numbers.

Paid Advertising

Microsoft Advertising for home service businesses

Microsoft Advertising, still widely called Bing Ads, runs search ads across Bing, Yahoo and the search box built into Windows and Edge. Volume is a fraction of Google's, but competition is lighter and the audience skews older and more likely to own a home, which can suit home service businesses well as a supporting channel once Google campaigns are already proven.

Book a strategy call All paid advertising

What it changes

Lower cost per click

Lighter competition often means cheaper clicks than the equivalent Google Ads campaign.

Different audience profile

Skews older and more desktop-based, which can complement rather than duplicate your Google traffic.

Fast to launch

Proven Google campaign structures can be imported directly rather than built from scratch.

How we deliver it

01
Import and correct
Campaigns imported from Google, then bids, budgets and location settings rebuilt for Microsoft rather than left on defaults.
02
Separate tracking
Microsoft spend tracked independently so its true cost per booked job is visible.
03
Audience and device adjustments
Device bid adjustments and scheduling set independently to reflect the different user profile.
04
Ongoing negative keyword sync
Search terms reviewed on the same schedule as Google, with negatives kept aligned across both accounts.

What you get

Campaign import and correction from your Google Ads account
Independent budget and bid settings
Device and scheduling adjustments
Negative keyword sync with your Google account
Monthly reporting separate from your Google Ads numbers

How pricing works

Microsoft Advertising is usually a smaller add-on fee alongside an existing Google Ads engagement, reflecting its role as a supporting channel rather than a primary one. It can also be scoped as a standalone service if Google Ads is managed elsewhere.

Microsoft Ads questions

Is Microsoft Advertising worth it on its own?: It works best as an addition once Google campaigns are already producing booked jobs profitably, rather than as a starting point with no proven data to import.
Can I just copy my Google campaigns across?: Yes, Microsoft provides a direct import, but bids, budgets and device settings all need correcting for the smaller data set rather than left on the imported defaults.
How much volume can I expect?: Much lower than Google in most markets. It is treated as a supporting line rather than a primary source of leads.
How is performance tracked separately?: Microsoft spend and conversions are reported on their own line, so cost per booked job for this channel is never blended into your Google numbers.