SEO for home service businesses
SEO for a home service business is the work of ranking in Google's map pack and organic results for the services and towns you actually serve, so that people searching for a job get found and call you rather than a competitor. It covers your Google Business Profile, service and location pages, reviews, citations, site speed and, increasingly, how AI answer engines describe your business. The goal is a steady flow of calls that does not stop the moment you stop paying for ads.
Most home service jobs are booked within a day or two of the first search, and the businesses that show up first tend to win them. Our SEO work is built around your real services and your real service area, not generic templates. We treat Google Business Profile, your website and your review process as one connected system.
Inside seo
Local SEO
Local SEO is the set of ranking factors, proximity, relevance and prominence, that decide which businesses appear in the Google map pack and local organic results for a given search.
Google Business Profile
Google Business Profile management is the ongoing work of keeping your free Google listing accurate, complete and active so it performs well in the map pack.
AEO: AI Search Optimization
AEO, or answer engine optimisation, is the practice of structuring your content so that AI tools such as ChatGPT, Google's AI Overviews and Perplexity can accurately extract and cite it when answering a question about your services or your area.
Why it matters
Calls that do not stop when spend stops
Unlike ads, rankings keep producing enquiries once the work is in place, which lowers your cost per booked job over time.
Built for how customers actually search
Pages are structured around the specific services and towns you serve, matching the literal terms people type.
Map pack visibility where it matters
Google Business Profile is treated as a live asset, updated on a schedule rather than set up once and left alone.
Groundwork for AI search too
The same structured, factual content that ranks in Google also feeds how AI tools like ChatGPT and Google's AI Overviews describe your business.
How we work
- 01
Audit and keyword map
We review your current rankings, Google Business Profile and site structure, then map every service against every town you serve.
- 02
Foundations
Tracking, technical fixes and Google Business Profile cleanup happen first, so later work is measured against real numbers.
- 03
Content build
Service and location pages are written individually, with real detail on process, pricing and access, not spun text.
- 04
Reviews and citations
A repeatable review request process and consistent business listings across the directories that still matter.
- 05
Ongoing reporting
Monthly reporting on rankings, map pack visibility and the calls and forms those rankings produce.
How pricing works
SEO is usually priced as a monthly retainer because the work is ongoing: content, reviews and technical maintenance compound over time rather than finishing on a single date. The retainer size depends on how many services and towns need coverage and how competitive your market is. A smaller one-off project, such as a Google Business Profile clean-up or a technical audit, can be scoped and priced separately if you want to start there.
SEO questions
- How long does SEO take to work?
- Google Business Profile improvements can move map pack visibility within weeks. Ranking new service pages in a competitive market usually takes three to six months of consistent work.
- Do you guarantee rankings?
- No. Anyone guaranteeing a specific ranking position is not being straight with you. We do commit to the work being done properly and to reporting honestly on what it produces.
- Is SEO better than paid ads?
- They do different jobs. Ads produce calls quickly and stop when you stop paying. SEO takes longer to build but keeps producing after that, which is why most businesses run both together.
- Do I need a page for every town I serve?
- For towns you genuinely want to rank in, yes, but only if the page contains content that is actually specific to that town. A page with the town name swapped in and nothing else tends to compete with your other pages instead of helping them.
- Will I own the content and accounts?
- Yes. Your Google Business Profile, website and analytics stay in your name throughout and after the engagement.
Choose your industry
The general version of this service is useful. The industry version is what actually wins jobs. Pick your trade to see the specifics.