How much does Google Ads cost to run?

Cost per click varies by market and can range widely. We model your local costs against your close rate and average job value before recommending a budget, rather than quoting a generic figure.

How long is the learning period?

Usually four to six weeks, during which search terms, bids and landing pages are corrected against real performance data.

Can I pause campaigns whenever I want?

Yes. The account is yours and can be paused or adjusted at any time.

Do you write the ads?

Yes, and they are tested against each other on an ongoing basis rather than left static after launch.

Paid Advertising

Google Ads management for home service businesses

Google Ads for a home service business puts your listing in front of people typing a literal, high intent search such as a service name plus their town. Because that intent is already high, results depend on campaign structure, negative keywords, landing pages that match the search, and how quickly calls are answered, rather than on clever ad copy.

Book a strategy call All paid advertising

What it changes

High intent traffic

You reach people actively searching for the service you offer, not a passive audience.

Fast to launch

Campaigns can go live and start producing calls within days of setup.

Granular tracking

Every call, form and text is tied back to the keyword and campaign that produced it.

How we deliver it

01
Market and keyword modelling
Pull local search volume and cost per click, then model a realistic cost per booked job before spending anything.
02
Campaign structure
Separate campaigns or ad groups by job type and value, so budget follows the work you want.
03
Negative keyword build
A starting negative list removes free, DIY and job seeker searches before launch.
04
Landing page build
Dedicated pages matching each core search intent, with a phone number and short form.
05
Optimisation
Weekly search term review, bid adjustments and ongoing negative keyword additions.

What you get

Pre-launch budget and cost per booked job model
Campaign structure by job type and margin
Negative keyword list, reviewed on a set schedule
Dedicated landing pages matched to search intent
Call tracking with keyword-level attribution
Ad copy and extension setup
Monthly reporting on spend, leads and booked jobs

How pricing works

Google Ads is managed for a monthly fee separate from your ad spend. The fee is based on the number of campaigns and the complexity of your service and location structure. Ad spend is recommended after modelling your local cost per click and close rate.

Google Ads questions

How much does Google Ads cost to run?: Cost per click varies by market and can range widely. We model your local costs against your close rate and average job value before recommending a budget, rather than quoting a generic figure.
How long is the learning period?: Usually four to six weeks, during which search terms, bids and landing pages are corrected against real performance data.
Can I pause campaigns whenever I want?: Yes. The account is yours and can be paused or adjusted at any time.
Do you write the ads?: Yes, and they are tested against each other on an ongoing basis rather than left static after launch.