How is this different from regular Google Ads?

Local Services Ads charge per lead rather than per click and require Google's screening process, while standard Search ads charge per click and give you full control over ad copy and landing pages.

Is Local Services Ads available everywhere?

Availability depends on your service and location. We confirm eligibility for your specific business before recommending it.

What happens if I get a bad lead?

Bad leads, such as wrong numbers or requests outside your service area, can be disputed with Google for a credit. We review and file disputes as part of ongoing management.

Can I run this alongside standard Google Ads?

Yes, most accounts run both, since they capture slightly different parts of the same search intent.

Paid Advertising

Google Local Services Ads for home service businesses

Google Local Services Ads, often called Google Guaranteed or Google Screened, place a verified business profile above standard search results and charge on a pay-per-lead basis rather than per click. For a home service business, this suits straightforward residential work well, since the trust badge and simple pricing model tend to convert browsing searchers into calls without needing a separate landing page.

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What it changes

Top of page placement

Local Services Ads appear above regular search and map results, which gives strong visibility for a verified profile.

Pay per lead

You are charged for leads rather than clicks, which suits jobs with a clear, simple booking path.

Built-in trust signal

The Google Screened or Guaranteed badge reassures homeowners who are comparing multiple companies quickly.

How we deliver it

01
Eligibility and verification
Background checks, licence and insurance documentation submitted to get your business screened or guaranteed.
02
Profile build
Service list, service area, business hours and photos set up to match what you actually offer.
03
Budget pacing
Weekly budget set and monitored so spend is spread across the week rather than exhausted early.
04
Lead review
Every lead reviewed for quality, with disputes filed for wrong number, out of area or irrelevant leads.
05
Ongoing management
Profile updates and budget adjustments made as lead volume and quality change.

What you get

Screening and verification document submission
Profile setup covering services, area and hours
Weekly budget pacing and adjustment
Lead quality review on receipt
Dispute filing for invalid or out of area leads
Monthly reporting on lead volume, cost and dispute outcomes

How pricing works

Local Services Ads management is priced as a monthly fee, separate from the lead spend paid directly to Google. The fee reflects ongoing lead review and dispute work, which needs regular attention since Google does not automatically refund poor quality leads.

Google Local Services Ads questions

How is this different from regular Google Ads?: Local Services Ads charge per lead rather than per click and require Google's screening process, while standard Search ads charge per click and give you full control over ad copy and landing pages.
Is Local Services Ads available everywhere?: Availability depends on your service and location. We confirm eligibility for your specific business before recommending it.
What happens if I get a bad lead?: Bad leads, such as wrong numbers or requests outside your service area, can be disputed with Google for a credit. We review and file disputes as part of ongoing management.
Can I run this alongside standard Google Ads?: Yes, most accounts run both, since they capture slightly different parts of the same search intent.