Is AEO replacing SEO?

No. Traditional search still drives most home service enquiries. AEO adds a layer on top of solid SEO rather than replacing it.

Can you guarantee my business gets cited by ChatGPT?

No. AI tools generate answers dynamically and no one controls exactly what they cite. We can improve the odds by making your content clear, factual and structured, which is the same work that also helps traditional rankings.

Do I need new content for this?

Sometimes. Often existing pages just need a direct answer paragraph added near the top and clearer structure, rather than a full rewrite.

How is progress measured?

By periodically checking how relevant questions are answered by major AI tools, alongside the same ranking and traffic metrics used for standard SEO.

SEO

AEO: AI search optimisation for home service businesses

AEO, or answer engine optimisation, is the practice of structuring your content so that AI tools such as ChatGPT, Google's AI Overviews and Perplexity can accurately extract and cite it when answering a question about your services or your area. It builds on the same foundations as traditional SEO, clear factual content and a strong local presence, but adds specific formatting, direct answer paragraphs and consistent business facts that these tools rely on when generating an answer.

Book a strategy call All seo

What it changes

Visibility beyond the search results page

As more people ask AI tools instead of typing a search query, being the cited source matters as much as ranking does.

Clear, quotable answers

Content written as direct answers is easier for both AI tools and human readers to use quickly.

Consistent facts across the web

AI tools weigh consistency of business details, so accurate, matching information everywhere strengthens the signal.

How we deliver it

01
Content audit
Review existing pages for how clearly they answer common questions about your services, pricing and area.
02
Answer-first rewriting
Add direct, quotable answer paragraphs near the top of key pages, followed by supporting detail.
03
Structured data
FAQ, service and local business schema markup so machines can parse your content reliably.
04
Consistency check
Align business facts, service descriptions and pricing language across your site, listings and profiles.
05
Monitoring
Check how your business is described when relevant questions are asked of major AI tools, and adjust content accordingly.

What you get

Content audit against common customer questions
Direct answer paragraphs added to key service and location pages
FAQ schema markup across service pages
Local business and service schema markup
Consistency check across site, listings and profiles
Ongoing monitoring of AI tool responses about your business

How pricing works

AEO work is usually folded into an existing SEO retainer, since the underlying content and structure overlap heavily. As a standalone project it can be scoped as a content and schema audit with a defined set of pages, priced by the number of pages and the depth of rewriting needed.

AEO: AI Search Optimization questions

Is AEO replacing SEO?: No. Traditional search still drives most home service enquiries. AEO adds a layer on top of solid SEO rather than replacing it.
Can you guarantee my business gets cited by ChatGPT?: No. AI tools generate answers dynamically and no one controls exactly what they cite. We can improve the odds by making your content clear, factual and structured, which is the same work that also helps traditional rankings.
Do I need new content for this?: Sometimes. Often existing pages just need a direct answer paragraph added near the top and clearer structure, rather than a full rewrite.
How is progress measured?: By periodically checking how relevant questions are answered by major AI tools, alongside the same ranking and traffic metrics used for standard SEO.