Pressure Washing / Paid Advertising
Google Ads for Pressure Washing
Google Ads for pressure washing needs to be structured by service and paced by season, since demand climbs sharply in spring and falls away in winter, and a flat monthly budget overspends in quiet months and underspends at peak. Campaigns are split by surface so higher margin work like roof soft washing and full house washing gets its own budget, geography is kept tight to areas you can service efficiently, and negative keywords filter out equipment buyers and DIY searches.
How we run this for pressure washing companies
- 01
Seasonal spend curve
We set a budget curve across the year following your local demand pattern, so spend concentrates in the weeks that actually produce bookable work.
- 02
Service level campaigns
Separate campaigns for roof cleaning, house washing, concrete and gutter work, with budget weighted toward the services with the best margin per crew hour.
- 03
Geography built for route density
Radius targeting drawn around where you can work efficiently, not the widest theoretical area, since drive time eats margin on every job.
- 04
Negative keyword maintenance
Filtering out equipment rental, buy pressure washer, and how-to DIY searches, which make up a large share of untargeted traffic in this trade.
- 05
Quote-focused landing pages
Pages with before and after proof for that exact service and a form capturing address and photos so quotes can go out same day.
What you get
- Seasonal spend plan mapped to local demand curve
- Campaigns split by service and margin per crew hour
- Tight geographic targeting built for route efficiency
- Maintained negative keyword list reviewed weekly
- Service-specific landing pages with proof and quote form
- Call and form tracking with keyword-level attribution
- Monthly report on spend, quotes and booked jobs
What happens when
- Week 1 (pre-season)
- Demand and budget model, tracking, landing pages
- Week 2
- Campaigns live with tight targeting
- Weeks 3 to 6
- Search term cleanup, bid and copy iteration
- Seasonally
- Scale up into peak demand, wind down after
Google Ads questions
- Should I run pressure washing ads all year?
- In most climates, no. A reduced presence in the off season holds visibility, with a significant scale up as searches rise through spring.
- Which service should get the biggest ad budget?
- Usually the one with the best margin per crew hour that also has real search volume in your area, often full house washing or roof soft washing rather than single driveway jobs.
- How do I stop paying for people looking to buy their own pressure washer?
- A negative keyword list covering rental, buy, machine, how to and equipment brand names, reviewed weekly against your actual search terms report.
- How far in advance should I set up ads before the season starts?
- Ideally a few weeks before searches typically climb in your region, so tracking, landing pages and initial optimisation are already done before peak volume arrives.
Find out what your market is actually costing you.
We audit your map pack visibility, your search terms and your response times, then send you the findings in writing.