Junk Removal / Paid Advertising
Google Ads for Junk Removal
Google Ads works well for junk removal because searches are literal and demand is immediate, someone searching same day junk removal usually wants a truck there this week. A working account groups campaigns by job type and margin, such as full cleanouts versus single item pickups, runs a negative keyword list that is checked weekly against terms like free, scrap and jobs, and sends every click to a landing page that explains truck load pricing rather than a homepage.
How we run this for junk removal companies
- 01
Budget and cost per job model
We model local cost per click against your average job value and booking rate before spending a dollar, so the target cost per booked job is set from real numbers.
- 02
Campaign structure by job type
Higher value jobs such as full cleanouts and construction debris get their own campaigns and budget, separate from single item pickups that carry thinner margins.
- 03
Negative keyword maintenance
A starting list covering free, cheap, scrap metal prices, jobs and hiring, reviewed weekly against the search terms report rather than set once and forgotten.
- 04
Landing pages built around truck load pricing
Pages that explain how pricing works by volume and item type, with a short form and photo upload so the quote can be given fast.
- 05
Call tracking and weekly optimisation
Every call and form is tracked back to the keyword that produced it, and bids move weekly based on which job types actually convert to booked work.
What you get
- Pre-launch budget and cost per booked job model
- Campaigns structured by job type and margin
- Maintained negative keyword list reviewed weekly
- Dedicated landing pages explaining truck load pricing
- Call tracking with recordings and keyword attribution
- Ad copy testing across job types and seasons
- Monthly spend to booked job report
What happens when
- Week 1
- Budget model, tracking and landing page build
- Week 2
- Campaigns live, daily search term monitoring
- Weeks 3 to 6
- Bid, copy and negative keyword iteration
- Ongoing
- Scale job types that book, cut the ones that don't
Google Ads questions
- What is a realistic Google Ads budget for junk removal?
- Set it from target cost per booked job rather than a round number. If a job is worth 400 and you're comfortable paying 15 percent to acquire it, that's a 60 dollar target cost per job, which sets the spend once your booking rate is known.
- How do I stop paying for free junk removal searches?
- A negative keyword list covering free, scrap, cash for junk and job seeking terms, checked weekly against the search terms report, is usually the single biggest saving in a junk removal account.
- Should construction debris get its own campaign?
- Yes, it usually has a different buyer, a contractor or property manager rather than a homeowner, a different price point and different keywords, so it performs better split out.
- How quickly will ads produce calls?
- Usually within the first week of launch, though the first two to three weeks are typically about finding which job types and areas convert before scaling spend.
Find out what your market is actually costing you.
We audit your map pack visibility, your search terms and your response times, then send you the findings in writing.