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North Edge Cleanouts · Minneapolis, MN
Cut CAC by 64% in one quarter.
An 8-truck operator stops burning cash on broken ad campaigns.
- Industry
- Commercial cleanouts
- Location
- Minneapolis, MN
- Duration
- 90 days
-64%
Cost per acquisition
+38%
Booked revenue
11%
Ad spend as % of rev
90 days
To full turnaround
The challenge
Where they were stuck.
Solid revenue but bleeding margin. Ad spend had crept to 28% of revenue with no clear attribution. Office team buried in unqualified leads.
Our approach
What we built.
- Audit and rebuild of Google Ads with surgical negative-keyword library
- AI lead triage to filter out-of-area and tire-kicker inquiries
- CRM overhaul tying ad spend directly to booked revenue
- Landing page split-tests for commercial vs. residential segments
"Same trucks, same crews, same office. Just 64% lower CAC and 38% more revenue. The math is wild."
Sara Bennett
Operations Lead, North Edge
Ready when you are
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