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Iron Hauling Co. · Columbus, OH
From 2 trucks to 14 in 18 months.
A regional hauler in the Midwest scales 7x without raising prices.
- Industry
- Residential + Commercial
- Location
- Columbus, OH
- Duration
- 18 months
+482%
Monthly leads
$12.50
Cost per lead
47%
Quote close rate
$2.2M
Annual revenue lift
The challenge
Where they were stuck.
Iron Hauling was stuck at 2 trucks and 40 jobs/week. The owner was answering calls from the cab. Paid ads were running at a $90 cost-per-lead with no follow-up system. Quotes were closing at 22%.
Our approach
What we built.
- Rebuilt the website for mobile-first conversion and instant SMS quote capture
- Restructured Google Ads + launched LSA, cutting cost-per-lead to $14
- Installed a CRM with 60-second auto-response and 10-touch follow-up
- Built local SEO for 18 surrounding service-area pages
- Layered AI booking agent for after-hours and weekend calls
"Stregify didn't just give us leads, they gave us a machine. We're now the biggest junk removal name in our county."
Marcus Thorne
Owner, Iron Hauling Co.
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