Why not just send ads to my homepage?

A homepage has to serve every type of visitor, while a landing page can answer one search intent and ask for one action, which usually converts better.

How many landing pages do I need?

One per distinct job type or offer you are actively advertising, rather than one generic page for all campaigns.

Can landing pages be updated for seasonal offers?

Yes, they are built to be easy to update for a seasonal offer or a change in messaging.

Do landing pages need to match my main website design?

They should stay recognisably part of your brand, but the layout is optimised for conversion first, which sometimes means a simpler design than your main site.

Website Development

Landing pages for home service businesses

A landing page is a focused page built for a single purpose, usually to receive traffic from a specific ad campaign or search term, and convert it into a call or form submission. Unlike a general website page that has to serve every visitor, a landing page can speak directly to one job type or offer, explain pricing and ask for one clear action, which is why paid campaigns sent to landing pages tend to convert better than campaigns sent to a homepage.

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What it changes

Matches the search or ad exactly

A visitor who searched for one specific job sees a page about exactly that job.

One clear action

No competing navigation or distractions, just a single path to calling or submitting a form.

Better use of ad spend

Higher conversion rates on the landing page reduce the cost per lead from the same ad budget.

How we deliver it

01
Intent mapping
Identify which search terms or ad campaigns need a dedicated page.
02
Copy and offer
Write copy focused on one job type or offer, with pricing guidance and proof.
03
Design
Layout built around a short form or click to call, with minimal distractions.
04
Build and test
Fast-loading page built and tested against the campaign it supports.
05
Iteration
Ongoing adjustments based on conversion data once the campaign is live.

What you get

One landing page per core campaign or job type
Copy focused on a single offer or search intent
Short contact or quote form
Click to call setup throughout the page
Fast load time optimisation
Conversion tracking tied to the source campaign

How pricing works

Landing pages are typically priced per page or as a bundle when several are needed for a single campaign launch. They are quicker and cheaper to produce than a full site rebuild, since they cover a single, narrow purpose.

Landing Pages questions

Why not just send ads to my homepage?: A homepage has to serve every type of visitor, while a landing page can answer one search intent and ask for one action, which usually converts better.
How many landing pages do I need?: One per distinct job type or offer you are actively advertising, rather than one generic page for all campaigns.
Can landing pages be updated for seasonal offers?: Yes, they are built to be easy to update for a seasonal offer or a change in messaging.
Do landing pages need to match my main website design?: They should stay recognisably part of your brand, but the layout is optimised for conversion first, which sometimes means a simpler design than your main site.